Author: Tzv. Zafirova, Е. Tonkova
Title: Strategies in marketing plan for accreditation of healthcare establishments - 4, 2004, № 3, 38-41.
Key Words (author's): Marketing planning; Contact parties; Product strategy; Distribution strategy; Communication strategy.
Key Words (MEDLINE): Marketing of health services; Models, organizational; Health planning--methods; Health planning-- standards; Credentialing--standards; Quality of health care -- organization and administration .
Topic: Health economics
Abstract
The accreditative documentation of medicative institutions requires professionally developed marketing plan. The main component of it must be marketing strategy. The paper presents the methodological approach of marketing planning and its specific application in health sector. The content of functional marketing strategies is explained with practical examples.
Address for correspondence:
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Doc. Dr. Tzveta Zafirova, Varna; e-mail: tzvetazafirova@abv.bg
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Proff. Ass. Evgenia Tonkova, Varna; e-mail: evge@digsys.bg
